The Sublime Core Purpose Generator
Introducing the Sublime Core Purpose Generator, an OpenAI GPT designed to help founders and startup leaders craft compelling company visions that drive and align their teams.
You can access the GPT here.
Typically, visions and missions are articulated in the same way: the vision is some variation of “to save the world”, and the mission is a big, long sentence (or three!) of all the things the company does which can be meaningful, but no one can remember.
When you’re scaling, you need your company’s purpose to resonate instantly with new team members. A clear and compelling core purpose not only aids in hiring the right people but also inspires your team and guides decision-making.
Here are some classic Core Purposes that make it easy for anyone to understand the “why” behind the company’s existence:
3M: To solve unsolved problems innovatively
Merck: To preserve and improve human life
Nike: To experience the emotion of competition, winning, and crushing competitors
Sony: To experience the sheer joy of advancing and applying technology for the
benefit of the public
The Walt Disney Company: To make people happy
Fannie Mae: To strengthen the social fabric by democratizing home ownership
Marriott International: To make people away from home feel they are among friends and really wanted
McKinsey & Company: To help leading corporations and governments be more successful
Patagonia: To be a role model and tool for social change
These core purposes transcend specific products or services, allowing these companies to evolve while staying true to their mission.
Disney started with cartoons and evolved to theme parks, video games, and streaming services—all fit within its core purpose of making people happy. Furthermore, everyone who works at Disney knows exactly why they’re there–to make people happy. And that will filter into everything the company does for its customers, pushing it ahead of the competition.
The Sublime Core Purpose Generator GPT will help you find your core purpose. Building on the work of Jim Collins, it will walk you through the exercise so you can create a pithy statement that resonates with you and your team.
Explore your startup's core purpose with the Sublime Core Purpose Generator GPT here.
